Marketing & Communication
Digital Marketing
Grow audiences and revenue across search, social, and content channels.
Curriculum
Your six-week path
Each week meets once and builds on the previous session, ending in a hands-on capstone.
- 1Week 1
Digital Marketing Foundations
Understand the digital landscape.
- Digital vs. traditional marketing
- Customer journey and funnels
- Setting goals and KPIs
- Marketing strategy overview
- 2Week 2
Content & Social Media
Create and distribute engaging content.
- Content marketing strategy
- Social media platforms and planning
- Community management
- Influencer marketing
- 3Week 3
Search Marketing
Get found on search engines.
- SEO fundamentals
- Keyword research
- On-page and technical SEO
- Search advertising (SEM/PPC)
- 4Week 4
Paid Advertising
Run and optimize paid campaigns.
- Google and social ads
- Audience targeting
- Budgeting and bidding
- Landing pages and conversion
- 5Week 5
Email & Automation
Nurture and retain customers.
- Email marketing strategy
- List building and segmentation
- Marketing automation
- Retention and loyalty
- 6Week 6
Analytics & Capstone
Measure, learn, and optimize.
- Web and campaign analytics
- A/B testing and optimization
- Reporting and attribution
- Capstone: integrated campaign plan
Levels
Choose the level that fits you
Digital Marketing is offered at five levels. Sign up for the one that matches your current experience.
- 1
Beginner
Start from the fundamentalsFor students who are new to the subject. Covers core concepts, key terms, and the basics you need to get started with confidence.
- 2
Intermediate
Build on what you knowFor students with some prior knowledge. Goes deeper into practical skills, tools, and real-world application of the fundamentals.
- 3
Advanced
Master complex skillsFor experienced students ready for challenging material, advanced techniques, and independent problem-solving.
- 4
Professional
Industry-ready expertiseFor working professionals. Focuses on workplace scenarios, best practices, and the standards expected in the field.
- 5
Diploma
Full certification trackA comprehensive track combining all levels toward a Fisko Foundation diploma, with a final assessment and certificate of completion.
Test your knowledge
A quick 4-question check on Digital Marketing. Pick an answer for each question, then submit to see your score.
1. What does SEO stand for?
2. A 'conversion' typically refers to:
3. Which is a paid advertising platform?
4. Email automation is used to:
0 of 4 answered
Ready to enroll in Digital Marketing?
Secure your place in the next six-week cohort and start building practical skills one day a week.
Enroll now